How We Think

It is no secret that social media is a rapidly changing field—with new social platforms popping up left and right (in fact, social app Peach became the hottest thing in social media on Wednesday January 13^th and was then proclaimed dead the following Monday—talk about short lived). With more than 2 billion active social media users worldwide, it’s now more important than ever to stay on top of social trends to keep your brand relevant. Here are 5 trends we think are changing the social media landscape for good… or at least for now.

It was in the middle of the day on a Friday when I remembered I was tasked with coming up with a plan for a friend's last hurrah before leaving Boston that very night. I immediately jumped on to my favorite Boston event aggregator, The Boston Calendar, and picked an event to pitch to the group. "Free- Floating Silent Disco Party" was the title. “Yeah, it’s like a dance party that travels from place to place around Boston… Oh and everyone wears headphones tuned to the same playlist… Oh and did I mention it's FREE?” I tell my cautiously interested friends.

We’re so used to measuring performance, it just seems natural to question how social media will impact your company’s bottom-line. However, what many fail to realize is that organic social media is a long-term brand awareness and engagement tactic. It is simply a channel of communication between you and your customers. Now keep in mind, there’s a difference between organic social media and paid social media—paid is an entirely different story which we’ll save for another day.