How We Think

It is no secret that social media is a rapidly changing field—with new social platforms popping up left and right (in fact, social app Peach became the hottest thing in social media on Wednesday January 13^th and was then proclaimed dead the following Monday—talk about short lived). With more than 2 billion active social media users worldwide, it’s now more important than ever to stay on top of social trends to keep your brand relevant. Here are 5 trends we think are changing the social media landscape for good… or at least for now.

Building upon the astounding facts and figures in my most recent blog, The Continued Rise of Video Marketing, there’s no denying that video is dramatically altering the marketing landscape. It is an increasingly effective way to not only reach consumers, but also engage them. 70% of people view brands in a more positive light after watching an interesting video from them. You can’t argue the facts but the real question is, how can marketers use videos? Here are a few tips on maximizing video marketing success.