How We Think

Austin Esmond

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Not Your Ordinary Friday Night- Creating Memorable Brand Experiences

Posted by Austin Esmond on Jul 9, 2015 4:57:00 PM

It was in the middle of the day on a Friday when I remembered I was tasked with coming up with a plan for a friend's last hurrah before leaving Boston that very night. I immediately jumped on to my favorite Boston event aggregator, The Boston Calendar, and picked an event to pitch to the group. "Free- Floating Silent Disco Party" was the title. “Yeah, it’s like a dance party that travels from place to place around Boston… Oh and everyone wears headphones tuned to the same playlist… Oh and did I mention it's FREE?” I tell my cautiously interested friends.

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Topics: Advertising & Branding, Social Media, Branding & Marketing

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