How We Think

It is no secret that social media is a rapidly changing field—with new social platforms popping up left and right (in fact, social app Peach became the hottest thing in social media on Wednesday January 13^th and was then proclaimed dead the following Monday—talk about short lived). With more than 2 billion active social media users worldwide, it’s now more important than ever to stay on top of social trends to keep your brand relevant. Here are 5 trends we think are changing the social media landscape for good… or at least for now.

We’re so used to measuring performance, it just seems natural to question how social media will impact your company’s bottom-line. However, what many fail to realize is that organic social media is a long-term brand awareness and engagement tactic. It is simply a channel of communication between you and your customers. Now keep in mind, there’s a difference between organic social media and paid social media—paid is an entirely different story which we’ll save for another day.

Hope everyone had a great weekend! We’re very excited to announce that we just launched a microsite last week for Abbott Molecular! The microsite will be used as a tool to educate laboratories on Six Sigma—which is a benchmark that assesses the analytical performance of assays—and why it matters. Do you know your sigma? knowyoursigma.com