How We Think

Building upon the astounding facts and figures in my most recent blog, The Continued Rise of Video Marketing, there’s no denying that video is dramatically altering the marketing landscape. It is an increasingly effective way to not only reach consumers, but also engage them. 70% of people view brands in a more positive light after watching an interesting video from them. You can’t argue the facts but the real question is, how can marketers use videos? Here are a few tips on maximizing video marketing success.

As consumers, we are surrounded by marketing and advertising 24/7. From transit stations to emails to Facebook ads, we are always being targeted. Naturally, we now have a tendency to block these things out. We fast forward through commercials and change the radio station with the click of a button. So the question is, how does a marketer break through the clutter and reach a consumer?