How We Think

Earlier this month, KHJ was honored to receive two Lamplighter Awards from the New England Society of Healthcare Communications (NESHCo) at their annual spring conference in Providence.

The Four Agreements by Miguel Ruiz has experienced a lot of fanfare here in Boston. When Tom Brady was asked by WEEI what he did to keep his sanity and make it through Deflategate, Tom’s response was, “I read a pretty cool book nine years ago that is kind of a mantra for my life... I re-read it once a year just to reflect and get perspective, and it’s served me pretty well. You read it and you just go, Goddamn. You know, how can I be more honest, accept things that don’t go as planned? When you try to combat everything, at the end of the day, you realize that you are responsible for yourself”.

What does this season of ‘gratitude’ and ‘thanks’ really mean today? If you leave it to marketers, we can be pushed to be giving thanks that Toyota is not doing a traditional Black Friday sale but are extending the sale for the month. Or that Kmart is opening at 6am on Thanksgiving Day to give shoppers even more time to shop the deals.

While we were chatting about the ‘grateful thanks’ and its often watered down messaging we as marketers sometimes capitalize on, we began sharing our own memories and traditions for Thanksgiving. What makes us long for this holiday and what brings a smile to our face? We thought we would share some of our memories and traditions with you. Will you share your traditions with us?

Recently Larry Page wrote a short letter that had a seemingly large impact on the world. The behemoth that is Google and all of its entities, has now become a subsidiary of something else, what Larry Page and Sergey Brin are calling Alphabet. Is this a joke? How can this thing that has become the de facto answer to any of life’s questions, the thing that billions of people use, talk about and rely on every day, be something that is now a child of something else? Sounds a bit crazy, right? Well, that’s just how Larry Page likes it. “We are still trying to do things other people think are crazy but we are super excited about it.”