How We Think

Cindy Hale

Recent Posts

Be who you say you "be"- Being true to your brand

Posted by Cindy Hale on Dec 18, 2015 11:32:14 AM

This morning I began my “fun” vacation trip to visit my daughter in Denver. She recently moved from Boston to Denver to be ‘among her people’, seeking a professional job in a city that promises outdoor adventure and folks who balance boardrooms and mountain tops in one day with ease.

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Topics: Branding & Marketing

“Read this, it will serve you well.”- The Four Agreements and KHJ

Posted by Cindy Hale on Dec 3, 2015 4:07:39 PM

The Four Agreements by Miguel Ruiz has experienced a lot of fanfare here in Boston. When Tom Brady was asked by WEEI what he did to keep his sanity and make it through Deflategate, Tom’s response was, “I read a pretty cool book nine years ago that is kind of a mantra for my life... I re-read it once a year just to reflect and get perspective, and it’s served me pretty well. You read it and you just go, Goddamn. You know, how can I be more honest, accept things that don’t go as planned? When you try to combat everything, at the end of the day, you realize that you are responsible for yourself”.

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Topics: Inside KHJ

Hi! I'm the New Girl- The Importance of Fresh Eyes

Posted by Cindy Hale on Jul 7, 2015 4:51:00 PM

About a month ago, I was the new girl here at KHJ. Do you remember being the new kid in school? Trying to find your way around a new building? Your eyes open widely taking in everything around you?

I am the new Chief Marketing Officer here at KHJ Brand Activation and so far, so good. I haven’t suffered from “foot in my mouth” issues nor have I shown up at the office with two mismatched shoes. I'd say I am off to a good start.  

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Topics: Advertising & Branding

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