How We Think

Rob Kinslow

Recent Posts

All Together Now… With Quest Diagnostics Leading the Way

Posted by Rob Kinslow on Apr 24, 2015 3:17:00 PM

An important announcement from one of our clients, Quest Diagnostics, offers a glance at how healthcare is becoming more and more personalized—and how the need to pool critical data to improve treatments can override competitive concerns. In this case, Quest and other organizations, including some of its major competitors, will work together to compile their proprietary data on thousands of gene mutations in certain types of breast cancers to help improve the search for new drugs and biological treatments for those cancers. The quest for cures can make strange bedfellows, but it’s a sign of the times that companies are realizing they can only get so far alone. The patients of the world should benefit.

For more details on the new BRCA Share project, read the full article on Reuters.com.

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Topics: Devices & Diagnostics, Medical Devices and Diagnostics

What If? Thoughts On The Brave New World of Medtech Marketing

Posted by Rob Kinslow on Oct 18, 2013 9:16:00 AM

How do medtech companies market to a much wider swath of stakeholders (e.g., value assessment committees) that includes executives who have never cut open a patient?

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Topics: Medical Devices and Diagnostics

KHJ Brand Activation selected by MassDevelopment as agency of record

Posted by Rob Kinslow on Nov 1, 2012 4:56:00 PM

October 9, 2012

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Topics: News

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