One of the most magnificent, dramatic, bold and unusual art exhibits in Boston’s history was installed this week. It’s not hanging in a gallery or a museum, it’s hanging 300 feet in the air, spanning three skyscrapers across an entire city block, high above the Greenway in the heart of downtown Boston.
The Janet Echelman aerial sculpture is unlike anything Boston has ever seen.
KHJ took on the pro bono assignment to create an advertising campaign that would create a sense of excitement leading up to the artwork’s installation.