Facebook filed yet another patent on Thursday April 9, 2015 for a mega ad exchange that will go beyond the social network’s platform. Think it’s not a big deal? Well, think again. Sure, Facebook submits patent applications quite frequently but, this one could most certainly change the ad-tech world forever, if it comes to be a reality.
Facebook currently operates two ad network platforms, FBX and LiveRail; however, their reach is limited to the social network, and video within mobile apps, respectively. With this latest patent, Facebook could either run the new platform as an extension of the LiveRail platform or build an entirely new ad exchange network. Either way, this could have a huge impact for advertisers and content marketers.
