How We Think

Are you up for the challenge? We are thrilled to be part of our client MassDevelopment's 2016 AMP it up! Challenge that invites students to research the inner workings of an advanced manufacturing innovation and how it impacts the world around them. Their challenge is to bring it all to life in a 3-minute video for a chance to win $5,000 for their school! If you know a school or company who may be interested, send them to http://ampitupma.com/challenge for more information. Please spread the word and help us and MassDevelopment make this year's challenge the best.

All you parents, teachers or students, if your school could use an extra $5,000 in funding, consider this: get your school to participate in the AMP it up! Challenge. Kids can learn about the cool stuff made in the state and flex their creativity.

In addition to being president of Lowell General Hospital, Jody White must be a magician. That’s the only way I can explain how he managed to pull together three of his busiest physicians to join him, and me, for a panel discussion at this week’s DeviceTalks Boston. Sponsored by MassDevice.com, DeviceTalks Boston is an annual premier gathering of medtech companies (and the vendors who love them). We at KHJ called our panel presentation, “Hot Topics in Medical Marketing: Myth or Truth?”

Our thanks to Mr. White as well as Lowell General’s Dr. Richard Birkhead, chief of cardiology; Dr. Allan Hoffman, chief of vascular and interventional radiology; and Dr. Scott Sigman, chief of orthopedics, for their many thoughtful, honest and at times provocative responses to our questions on innovation, the sales-hospital relationship, and the changing role of the patient. A few of my favorite moments:

You love to defy conventional wisdom. Myth or truth?

Innovation is the leading purchasing driver. Social media can’t work in a regulated industry. Patients are low on the decision chain. Myths or truths? Join KHJ as we challenge commonly accepted ideas with the help of a panel of experts at DeviceTalks Boston, the premier gathering of who’s who in medtech. Be part of the conversation, and get ready to question everything you think you know.